Legal
Privacy Policy
Effective July 2026
Lit Apps (“we”, “our”) builds mobile apps. This policy explains what data we collect and how we use it.
What We Collect
Information you provide
- •Account details (email, username if applicable)
- •Profile information you choose to add
Automatically collected
- •Device type and operating system
- •App usage and interaction data
- •Crash reports and performance data
Face Data (select apps)
- •Some apps use face photos for features like aging or styling
- •Photos are processed using our own models, not shared with third parties
- •Face data is stored securely like other profile images
- •We delete face data when you delete your account
How We Use Your Data
- •To provide and improve our apps
- •To personalize your experience
- •To send important updates (you can opt out)
- •To fix bugs and improve performance
Service Providers & Advertising
Who we share data with
- •Google Firebase — authentication, hosting, crash and performance reporting
- •Mixpanel — product analytics, so we can see which features are used
- •Qonversion — subscription and in-app purchase management
- •Apple and Google — payments and app distribution
Advertising (apps that show ads)
- •Some of our apps display ads served by third-party ad networks, including Google AdMob and AppLovin
- •These partners may use cookies, web beacons and device identifiers (the Advertising Identifier on iOS, the Advertising ID on Android) together with your IP address
- •They use this to select ads, cap how often you see the same ad, and measure whether ads worked
- •Google's handling of this data is described in its own privacy policy at policies.google.com/privacy
Your choices
- •On iOS, personalized ads require your permission — decline the tracking prompt, or change it later in Settings → Privacy & Security → Tracking
- •On Android, reset or delete your Advertising ID in Settings → Privacy → Ads
- •Declining costs you nothing — you'll still see ads, they just won't be personalized
What We Don't Do
- •We don't sell your data
- •We don't share face data with third parties
- •We don't let advertising partners track you across other apps unless you opt in
Your Rights
- •Request a copy of your data
- •Delete your account and data
- •Opt out of marketing communications
Contact us at support@litappslab.com to exercise these rights.
Data Security
We use encryption and secure infrastructure to protect your data.
Changes
We'll update this page if our practices change. Check back for the latest.
Questions?
Email us at support@litappslab.com